Charity | AAG | Mayfair, London


Charity plays an important role at AAG Wealth Management as we strongly believe that it is important to give back to those less fortunate. We are currently supporting…



Variety, the children’s charity, is focused on providing positive experiences for young people throughout the UK who are sick, disabled or disadvantaged.

We are committed to helping Variety raise money to build the ‘Alexander Ward’ at Kings College Hospital, London, which will provide specialist care for children with respiratory illness and disease.

This project is very close to our heart, as the ward is to honour David’s father who qualified and worked at Kings for many years; three out of four of his children were born there, and two of his daughters qualified there many years later! We are very proud to have chosen Variety as the AAG charity, and we hope that you’ll get to love them as much as we do.

Find out more about Variety on their website:


How to support the Alexander Ward

You can make a donation to the Alexander Ward in various ways:

  • Virgin Money
  • Cheque – made payable to Variety, the Children’s Charity and sent to Variety, 93 Bayham Street, London, NW1 0AG.
  • BACS – Account Name: Variety the Children’s Charity, Account Number: 18026230, Sort Code: 60-18-20

Please ensure you reference “Alexander Ward – AAG” when making a donation.

“A child should not be stopped from fulfilling their potential, whatever it may be.”

David Alexander, Patron of Variety

The Elephant Family

The Elephant Family

David Alexander is a patron of the Elephant Family, alongside Sir Evelyn de Rothschild, Goldie Hawn and Sarah, Duchess of York.

Introduced to the charity by his good friend, the late Mark Shand, David’s love of elephants has driven him to raise much needed funds for the cause.

The Elephant Family exists to save the iconic animal from extinction in the wild. Working with local people and partner NGOs, the charity currently funds 20 projects across Asia, and invests where they are needed most: to protect habitat, prevent conflict and reconnect the forest homes of the endangered Asian elephant.

Find out more about the Elephant Family on their website:


“Habitat loss has caused the Asian elephant numbers to plummet, unfortunately placing them on the IUCN red list. We need to do something before it’s too late.”

David Alexander, Patron of the Elephant Family



At AAG, we love a challenge! So, combining a challenge whilst raising money for charity seems to be the perfect combination.

This year, David took part in a cycling trip from Venice to Genoa – you can read all about his trip here: David Cycles from Venice to Genoa


If you would like to support us, you can donate via our Virgin Money page:

Over the years, we have participated in numerous events, including:

  • Cycling: Geneva to Nice, London to Paris, and Paris to Geneva
  • Running: Half Marathons, Marathons
  • The 4 Peaks challenge, climbing the 4 highest mountains in Britain in 48 hours.
  • Triathlons


We have worked with, and supported, a variety of charities, including:


If you'd like to talk to us about our charity endeavours, please...

Contact us